JITM's PlanBuilder establishes, directs and coordinates your marketing. Just as a roadmap guides you on a journey, a marketing plan guides you and your staff to reach your goals. PlanBuilder defines your target market, identifies the competition and establishes strategies for achieving goals and objectives.

PlanBuilder delivers the following:

  • Definition of target sales audience
  • Analysis of competitive landscape
  • Determination of goals and objectives
  • Development and description of marketing strategies
  • Creation of blueprint and timeline for promotional activities
  • Establishment of promotional activities budget
  • Definition of matrices to measure and track results

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