PipelineBuilder

Anybody can generate responses and call them leads. But most of these so-called leads are unqualified names that frustrate your AE's, prevent them from working potential deals and waste precious marketing dollars. JITM's PipelineBuilder deploys a multi-touch, fully integrated approach to communicate with new and existing sales prospects, as well as with existing customers. Our PipelineBulder approach discerns between qualified prospects and unqualified suspects. PipelineBuilder also fosters ongoing communication so that you can tap into a potential pipeline when you introduce new or additional products and services.

PipelineBuilder delivers the following:

  • Generation of qualified sales leads
  • Execution of customer retention programs
  • List strategy and acquisition
  • Internal (existing lists / web leads) database cleansing
  • Implementation of direct mail, e-mail blast or fax blast campaigns
  • Creation and distribution of newsletters, surveys or information pieces
  • Strategy and management of internal or external telemarketing
  • Creation and management of seminars
  • Maximization of participation at exhibits or trade shows
  • Traditional and new media advertising
  • Integration of messaging across campaigns
  • Campaign analysis and maximization

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